goldcoolantCorporate culture is a set of values, common vision, mission and way of thinking shared by all team members and passed on to new members. It represents the widely accepted way of thinking, moral concepts and codes of conduct in organizations.

Excellent corporate culture plays an important role in promoting the development of enterprises. Excellent corporate culture is gradually formed in the process of constantly adapting to the new environment, abandoning backward management ideas and absorbing advanced corporate management culture. Practice has proved that the construction of enterprise culture is closely related to the development of enterprises, and is the soul of enterprise development; it is a major event related to the future and destiny of enterprises; it is an important part of the strategic planning of enterprise development. Therefore, if an enterprise wants to maintain the advanced corporate culture forever, it must correct the existing corporate culture timely in view of the external environment and internal problems of the enterprise, and effectively promote the sustainable, healthy and rapid development of the enterprise.

Since the Goldoolant China Headquarters was put into operation, it has timely reviewed the situation and put forward the business philosophy and core values of the enterprise under the new situation according to the company's development situation. It has continuously optimized the business management mode and formed a set of unique corporate culture.      

      1. Strategic goal: "Serving professional brand of automobile"

Corporate culture is a value concept and methodology that serves to achieve strategic objectives.Strategy is how to effectively integrate resources around goals. Strategies are a series of integrated actions aimed at establishing lasting competitive advantage.  

      2. Service concept: "Car as its people, people-oriented, sincere service"

We believe that people-oriented is the requirement of the development of the times; automobile is the extension of human body and consciousness, which is the so-called "car as its person, person as its car". When the car becomes the main vehicle and the second private space, the car itself embodies the owner's individual pursuit and value orientation.

      3. Business philosophy: "Synergy goes hand in hand and excellence goes hand in hand"

We adopt the strategy of "synergistic development", learn from all the advantages and keep pace with the times, timely launch new products, new technologies and new projects to adapt to market trends, and keep market advantages at all times. With strong brand appeal and corporate cohesion, we will lead our employees and allies to make continuous progress, pursue excellence and achieve success.

      4. Product culture: gaining trust by quality and enhancing value by brand;

Create differences through innovation and win competition at cost.

      5. Enterprise Spirit: "Pioneering Spirit, Working Hard"

We have pioneering courage and courage to strive to cultivate the global vehicle and ship engine maintenance market, create value for customers, reduce and eliminate driving safety hazards for the society, and benefit the society and family.

      6. Enterprise Moral Standard: "Consider Benefit and Serve the Society"

The company gathers the advanced European and American life concept of "thinking of profit and people", keeps abreast of the market changes, combines the latest technology of the industry to "serve the society", concentrates on the global vehicle and ship engine maintenance market, and establishes the industry benchmarking professional brand.